August 31, 2015
Found this ad in the September, 1960 issue of Gourmet.
What stopped me was the picture – it looked so much like the label on my bottle of Pappy Van Winkle Family Reserve Bourbon. Then I saw the name.
But I pass it on because it's difficult to imagine anyone writing ad copy like this today.
This is, I believe, the same Julian Van Winkle whose picture adorns my favorite (and sadly almost empty), bottle of bourbon. Although I must say he looks a whole lot happier here.
A bottle of Pappy is hard to find, really expensive – and a total treat. Old Fitzgerald is another matter. It's a wheated bourbon, and very affordable. And it's still Bottled-in-Bond.
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