The World Expands: 1978

September 2, 2015

These ads, from a 1978 issue of Gourmet, prove that everything old is new again. The anglo-American palette was widening its horizons, and “exotic” products entered the ad market. In the current age of coconut craziness, the idea that it was being "introduced" is extremely enlightening. 

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What can you do with coconut cream? The world is wide: Trout coco amandine, coconut bread, cornish hen coco casa. Oh my!

It's equally hard to think about a time when buckwheat (kasha is roasted buckwheat) seemed exotic. If only we could peak inside this kasha cookbook: 

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I couldn't find a copy of the cookbook, so I offer in its place this treasure trove of kasha recipes, from Birkett Mills, which has been operating since 1797, turning out, among other things, Wolff's Kasha. 

 

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