The World Expands: 1978

These ads, from a 1978 issue of Gourmet, prove that everything old is new again. The anglo-American palette was widening its horizons, and “exotic” products entered the ad market. In the current age of coconut craziness, the idea that it was being "introduced" is extremely enlightening. 


What can you do with coconut cream? The world is wide: Trout coco amandine, coconut bread, cornish hen coco casa. Oh my!

It's equally hard to think about a time when buckwheat (kasha is roasted buckwheat) seemed exotic. If only we could peak inside this kasha cookbook: 


I couldn't find a copy of the cookbook, so I offer in its place this treasure trove of kasha recipes, from Birkett Mills, which has been operating since 1797, turning out, among other things, Wolff's Kasha. 


« The Mutton Chop of Fish | Main | About Chiles... »

Leave a comment

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

We're sorry, but your comment could not be posted. Error type:
Thanks for your comment! (Post another?)

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


About this journal
Where am I eating? What's for dinner tonight? And what books have I been reading? For a look at what's going on in my life lately, take a look at this journal, which I try to update on a regular basis.